Batter Blaster, Message In A Batter viral sitelet
Batter Blaster - Message In A Batter viral sitelet
Published on: 
2011
Creative Direction, Information Architecture, Web Design
  • Batter Blaster
    Message In A Batter, Viral Sitelet
  • To promote their new product, pancake batter in a can, Batter Blaster asked me to develop an interactive viral sitelet. The result: Message In A Batter. Users could send a friend a link that reveals a personalized message within the batter. This communicates the interactivity of the product itself, as well as engaging audiences to purchase to try it themselves. The pass-along numbers weren't great, but the idea was. This site won multiple awards.